Archive - Syntheum’s Substack

Pain Detectives: Why Great Value Propositions Start with Friction

Before you pitch, diagnose. A guide to building AI-era value propositions by thinking like a friction-hunting gumshoe.

May 15 •

April 2025

Smarter, Faster, Autonomous: The Rise of Agentic AI in Ecommerce

Discover how Agentic AI is transforming ecommerce by moving beyond automation to intelligent, autonomous systems that drive personalization and growth.

Apr 22 •

Using AI to Balance Creative Strategy with Operational Demands

Learn how leading retailers leverage AI to automate product categorization, optimize search results, and simplify merchandising rules - freeing teams to…

Apr 8 •

November 2024

Ethical Personalization in Digital Commerce

(and the future of Meeting Consumer Intent)

Nov 20, 2024 •

and

Is It Time To Audit Your Onsite Search Strategy?

Simple strategies yield better results when it comes to improving Onsite Search relevance for shoppers

Nov 18, 2024 •

August 2024

Salesforce's PredictSpring Acquisition

A Game-Changer in Retail Tech?

Aug 6, 2024 •

July 2024

A.I. Adoption in Ecommerce: Current Examples and Future Predictions

Which artificial intelligence-powered features are already optimizing digital merchandising operations - and what does the near future hold?

Jul 16, 2024 •

Defining Merchandising Operations

In the Ops world, dominated by terms like RevOps, DevOps, or FinOps, what the heck is MerchOps?

Jul 10, 2024 •

June 2024

This is Syntheum’s Substack.

Jun 16, 2024 •

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