Why subscribe?
Subscribe to get full access to the newsletter and publication archives.
Stay up-to-date
Never miss an update—every new post is sent directly to your email inbox. For a spam-free, ad-free reading experience, plus audio and community features, get the Substack app.
Join the crew
Be part of a community of people who share your interests. Participate in the comments section, or support this work with a subscription.
To learn more about the tech platform that powers this publication, visit Substack.com.

Subscribe to Syntheum’s Substack
People
Transforming Digital Merchandising - one merchandising workflow at a time
25-year digital and ecommerce marketing professional specializing in SEO/SEM, public speaking and content strategy. Hockey fan, cinephile and Boston Terrier parent.
Continually curious, constantly building.